About me
I am a brand advisor and communications expert who began this exciting love affair with beauty, wellness and lifestyle in the glossy world of magazines as an aspiring beauty editor in New York. Fifteen years later, I supported the global launch of Shakira's haircare line to nearly 30 international markets at launch, creating a strategic communications plan that generated explosive digital and retail brand growth upon its introduction.
I take brands from self-funded startups through global market penetration. I have launched global, full-funnel digital marketing and communications teams spanning heritage and startup beauty brands. Throughout my communications career, I have represented leading luxury automotive, femtech, hospitality, wellness and beauty brands.
What does that matter to you? I have varied experience that brings together the strength of creativity in versatility – all of which requires a finger on the pulse of culture and what it takes to make the right kind of splash that will resonate with audiences, meeting them wherever they are.
I approach publicity and communications through the lens of cultural and market relevance, understanding not just what you want to say, but also why it matters now within this fleeting moment in time.
My Approach
Brands that cut through the noise aren’t manufactured—they’re uncovered, refined, and expressed with intention. I work to bring precision to your narrative and power to how it shows up in the world.
Every pitch. Every placement. Every stage. Built on a central story that scales with your business.
first, Tell me your truth
We start with truth. Not a tagline, not a campaign—a point of view. I start by understanding your story as you tell it.
Who you are. Who you serve. What you’re building—and why it deserves to exist now.
From there, I shape a narrative that feels both instinctive and differentiated—one that resonates within mass, prestige, or heritage spaces.
together, we’ll uncover more
Clarity is the baseline. The real work is distinction. I challenge assumptions, refine positioning, and push beyond the expected to uncover what else your brand can say—and where it can go.
In a saturated beauty landscape, relevance is earned by brands and leaders willing to push further—commercially and culturally.
Together, we identify the white space, sharpen your voice, and build a narrative architecture that matters to beauty buyers, content consumers, retail partners, potential investors and cultural tastemakers alike.
now, let’s make it personal
A powerful story doesn’t just reach people—it stays with them.
I translate your brand into something audiences don't just see. I help them recognize themselves in it, so they want to bring it into their lives.
With a deep understanding of market dynamics and audience behavior, my goal is not just visibility, but connection that invites engagement and loyalty.
work with me
Interested in working together? Fill out some info and I will be in touch shortly. Can’t wait to hear from you!